B.C.'s #1 Photographic Experts Since 1961

Updates & MORE

View All Updates

Sony G-Master

Why G Master is the Professional Choice

Engineered for Reliability

Built to withstand the demands of the field, every G Master lens features advanced dust and moisture resistance. A fluorine front coating repels water and fingerprints, ensuring you can keep shooting in any environment without hesitation.

Precision Without Compromise

Powered by XD (Extreme Dynamic) Linear Motors, G Master lenses deliver silent, high-speed autofocus that never misses a beat. Whether you're capturing 30fps stills or 4K video, the focus is tenacious, smooth, and vibration-free.

Perfected Optical Workflow

By using XA (Extreme Aspherical) elements polished to 0.01-micron precision, we’ve eliminated "onion ring" bokeh and chromatic aberration. For the pro, this means breathtaking images straight out of the camera and significantly less time spent in post-production.

Tactile Cinema Control

Designed for the hybrid creator, G Master glass features de-clickable aperture rings for silent iris control and Linear Response MF for predictable, manual focus pulls. It’s professional-grade hardware that responds to your touch.

View the G Master Collection 📸

Other Updates/Promotions