B.C.'s #1 Photographic Experts Since 1961
No items found.

Updates & MORE

View All Updates

2025 Sony Summer Trade-in Program

LIMITED TIME OFFER: JUN 27 - SEPT 30, 2025

Trade-in one working digital interchangeable lens camera or lens and receive up to a $1000 trade-in bonus towards the purchase of select Sony Full-Frame mirrorless cameras and lenses.

$1000 Trade-in BONUS

  • Sony a7R V Body

$500 Trade-in BONUS

  • Sony a9 III Body
  • Sony a1 Body

$300 Trade-in BONUS

  • Sony a7S III Body
  • Sony a7CR Body or Kit
  • Sony a7 IV Body or Kit
  • Sony ZV-E1 Body or kit
  • Sony FX3A Body
  • FE 16-35mm f/2.8 GM II
  • FE 24-70mm f/2.8 GM II
  • FE 70-200mm f/2.8 GM OSS II
  • FE 300mm f/2.8 GM OSS
  • FE 85mm f/1.4 GM II

$200 Trade-in BONUS

  • Sony a7C II Body or Kit
  • FE 16-35mm F2.8 GM
  • FE 24-70mm F2.8 GM
  • FE 70-200mm F2.8 GM OSS
  • FE 100-400mm F4.5-5.6 GM OSS
  • FE 200-600mm F5.6-6.3 G OSS
  • FE 24mm F1.4 GM
  • FE 35mm F1.4 GM
  • FE 50mm F1.2 GM
  • FE 50mm F1.4 GM
  • FE 85mm F1.4 GM

DETAILS:

  • Eligible Products listed above chart.
  • OFFER CANNONT Be combined with Instant Rebates and Bundles
  • Discount will be applied to one (1) working digital or film interchangeable lens camera or lens at trade-in to purchase one (1) select new models listed herein.
  • Trade-in amount may vary according to condition and age of the trade-in.
  • The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed at the time of trade-in.
  • The discount is forfeited if item returned for any reason or cause whatsoever.
  • The traded-in/used product must be surrendered at time of trade-in.

Other Updates/Promotions