B.C.'s #1 Photographic Experts Since 1961
No items found.

Updates & MORE

View All Updates

2024 Sony Trade-Up Event


Trade in any one working interchangeable lens camera (digital or film) or lens and receive up to a $1,300 bonus towards the purchase of select Sony Full-Frame mirrorless cameras and lenses.

$1300 Trade-in BONUS

  • a1 Body

$800 Trade-in BONUS

  • a7R V Body

$700 Trade-in BONUS

  • FX6 Body
  • a7S III Body

$500 Trade-in BONUS

  • a7 IV Body or Kit

$450 Trade-in BONUS

  • ZV-E1 Body or Kit (All Colours)

$400 Trade-in BONUS

  • FE 24-105mm f4 G OSS II

$300 Trade-in BONUS

  • FX3 Body
  • FE 16-35mm f2.8 GM II
  • FE 24-70mm f2.8 GM II
  • FE 70-200mm f2.8 GM OSS II
  • FE 24mm f1.4 GM
  • FE 35mm f1.4 GM
  • FE 50mm f1.2 GM
  • FE 85mm f1.4 GM
  • FE 100-400mm f4.5-5.6 GM OSS
  • FE 200-600 f5.6-6.3 G OSS

$200 Trade-in BONUS

  • FE 50mm f1.4 GM


  • Discount will be applied to one (1) working digital/film interchangeable lens camera or lens at trade-in to purchase one (1) select new models listed herein.
  • Trade-in amount may vary according to condition and age of the trade-in.
  • The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed at the time of trade-in.
  • The discount is forfeited if item returned for any reason or cause whatsoever.
  • The traded-in/used product must be surrendered at time of trade-in.
  • Cannot be combined with other deals and promotions.

Other Updates/Promotions