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2024 Sony Summer Trade-in Trade-up Program


Trade in any one working interchangeable lens camera (digital or film) or lens and receive up to $700 bonus towards the purchase of select Sony Full-Frame mirrorless cameras and lenses.

$700 Trade-in BONUS

  • Sony FX6V

$500 Trade-in BONUS

  • Sony a1 Body

$300 Trade-in BONUS

  • Sony a7R V Body
  • Sony a7 IV Body or Kit
  • Sony a7S III Body
  • Sony a7CR Body
  • Sony FE 16-35mm f/2.8 GM II
  • Sony FE 24-70mm f/2.8 GM II
  • Sony FE 70-200mm f/2.8 GM OSS II

$250 Trade-in BONUS

  • Sony a7C II Body or Kit

$200 Trade-in BONUS

  • Sony a6700 Body or Kit
  • Sony FX3
  • Sony FE 24-105mm f/4 G OSS
  • Sony FE 70-200mm f/2.8 GM OSS
  • Sony FE 16-35mm f/2.8 GM
  • Sony FE 24-70mm f/2.8 GM
  • Sony FE 70-200mm f/4 Macro G OSS II
  • Sony FE 24mm f/1.4 GM
  • Sony FE 35mm f/1.4 GM
  • Sony FE 50mm f/1.2 GM
  • Sony FE 50mm F1.4 GM
  • Sony FE 85mm f/1.4 GM
  • Sony FE 100-400mm f/4.5-5.6 GM OSS
  • Sony FE 200-600mm f/5.6-6.3 G OSS

$150 Trade-in BONUS

  • Sony ZV-E1 Body or kit

$100 Trade-in BONUS

  • Sony E 16-55mm f/2.8 G
  • Sony FE PZ 16-35mm f/4 G
  • Sony FE 20-70mm f/4 G

$50 Trade-in BONUS

  • Sony E 11mm f/1.8
  • Sony E 15mm f/1.4 G Lens
  • Sony E 10-20mm f/4 PZ G


  • Discount will be applied to one (1) working digital/film interchangeable lens camera or lens at trade-in to purchase one (1) select new models listed herein.
  • Trade-in amount may vary according to condition and age of the trade-in.
  • The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed at the time of trade-in.
  • The discount is forfeited if item returned for any reason or cause whatsoever.
  • The traded-in/used product must be surrendered at time of trade-in.
  • Cannot be combined with other deals and promotions.

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