Updates & MORE

LIMITED TIME OFFER: OCT 13 - DEC 31, 2023

Trade in any one working interchangeable lens camera (digital or film) or lens and receive up to a $1,000 bonus towards the purchase of select Sony Full-Frame mirrorless cameras and lenses.

$1000 Trade-in BONUS‍

• a1 Body

$700 Trade-in BONUS

• FX6 Body

$500 Trade-in BONUS

• a7R V Body

$300 Trade-in BONUS

• a7S III Body‍
• FX3 Body

$200 Trade-in BONUS

• a7 IV Body or Kit
• ZV-E1 Body or Kit
• FE 24-105mm f4 G OSS II

$150 Trade-in BONUS

• FE 200-600 f5.6-6.3 G OSS
• FE 12-24mm f2.8 GM

$100 Trade-in BONUS

• FE 100-400mm f4.5-5.6 GM OSS
• FE 70-200mm f4 Macro G OSS II
• FE 70-200mm f2.8 GM OSS
• FE 70-200mm f2.8 GM OSS
• FE 70-300mm f4.5-5.6 G OSS II
• FE 20-70mm f4 G
• FE 24-70mm f2.8 GM
• FE 24-70mm f2.8 GM II
• FE 16-35mm f2.8 GM
• FE 135mm f1.8 GM
• FE 90mm f2.8 Macro G OSS
• FE 85mm f1.4 GM
• FE 50mm f1.4 GM
• FE 50mm f1.2 GM
• FE 35mm f1.4 GM
• FE 24mm f1.4 GM
• FE 20mm f1.8 G
• FE 14mm f1.8 GM
• E 70-350mm f4.5-6.3 G OSS
• E 16-55mm f2.8 G

‍$50 Trade-in BONUS

• FE 50mm f2.5 G
• FE 40mm f2.5 G
• FE 24mm f2.8 G
• E 11mm f1.8
• E 15mm f1.4 G
• ‍E PZ 10-20mm f4 G

‍

‍DETAILS:

• Discount will be applied to one (1) working digital/film interchangeable lens camera or lens at trade-in to purchase one (1) select new models listed herein.
• Trade-in amount may vary according to condition and age of the trade-in.
• The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed at the time of trade-in.
• The discount is forfeited if item returned for any reason or cause whatsoever.
• The traded-in/used product must be surrendered at time of trade-in.
• Cannot be combined with other deals and promotions.